Laurence James, Services Marketing Manager, UK & Ireland, Sun Microsystems UK

In his role as Services Marketing Manager, James is responsible for driving market awareness and improving customer services for Sun Microsystems services practice across the UK and Ireland. Working closely with the head of marketing and communications, his focus is to drive business growth and closely align Sun’s services offering with customer and market needs.

James works across all of Sun’s product areas and has an in-depth understanding of its diverse customer needs to deliver value added services across the entire range of its product suite. Leading the marketing activities within this area, James is responsible for ensuring this element of Sun's offering is market-leading, of the highest standard and guarantees customer ROI. Working with a dedicated and experienced team, he develops and implements marketing campaigns that support the positioning of Sun's services and its reputation.

James has worked in the IT industry for over 28 years and has developed strong expertise in the areas of products, marketing, sales and support, having worked in a number of areas during this time, including high performance and enterprise computing systems environments, IT strategy and architecture, as well as pre-sales support and marketing for a number of global organisations.

Prior to joining Sun in 2006 as Product Marketing Manager, James worked for StorageTek as Disk Marketing Manager, Principal Technical Account Manager, and as a Technical Design Authority at Centrica. During his career James has developed a sound understanding of various areas including; project management, procurement, planning, implementation and delivery. He has since developed expertise in the areas of support, professional and managed services, as well as service delivery, amongst others.

James is also a regular speaker on the topic of Eco-systems, Green IT, Data Centre Efficiency and Virtualisation.