Channel Development Partner (CDP)

Take title and resell Sun products to their respective partners, who in turn sell directly to the end-user; provide a suite of defined services to partners including market coverage, sales support, finance, technical pre- and post-sales training and support, and partner recruitment; some CDP partners also provide aggregation, inventory, and logistics services.

Government Application Provider (GAP)

ISV's who primarily develop solutions targeted towards the government market; do not have reselling agreements with Sun.

Outsourcing

Typically have the ability, skills and financial capability to relieve an end-user from the responsibility of running and implementing technology systems including their IT operations; outsourcing functions can include multiple areas as business strategy definition, IT planning and design, purchasing, implementation, operations, architecture maintenance, SLA's.

Service Provider

Resell Sun technology and services a part of a value-added offering, where their own developed intellectual property, or third-party solution, expertise or market knowledge is a key component of the solution; typically has integration skills and offer specialised knowledge in vertical, horizontal or geographic markets.

Reseller

Resells Sun's products to end-users through a traditional sales model. Provides value-added services, such as customer support, some integration services, and pre- and post-sales support, to customers.

System Integrator

Provide a wide-range of integration and outsourcing services to end-customers; produce a competing hardware or software platform to Sun.

System Provider

Primarily resell to end-users of Sun systems and Sun platform-based solutions; supply implementation, deployment and post-sales support services for third party hardware and software solutions, including eBusiness, availability, network design, security, back-up/recover, performance tuning, systems management, asset tracking, procurement, inventory and configuration management services.

Original Equipment Manufacturer (OEM)

Embed or bundle Sun technology as part of their products; OEM/NEP products are defined as final systems or product that (1) are manufactured by the OEM/NEP exclusively for sale or lease to third parties in the regular course of business (2) include and are based on the OEM/NEP's hardware or software intellectual property (3) include OEM/NEP-added hardware (4) permanently incorporate or embed Sun hardware products (which may include software) and (5) have substantially different functional characteristics from Sun products or Technologies.

Volume Product Reseller (VPR)

Volume Product Reseller - not contracted with Sun; resell Sun volume line products only exclusively to end user customers; typically target their customers through Internet or telemarketing sales; provide minimal support, which may include light integration services and post-sales technical support.